Missing Photos, Suffering Withdrawal, or Finding Freedom? How Experiences of Social Media Non-Use Influence the Likelihood of Reversion

Article abstract:

This article examines social media reversion, when a user intentionally ceases using a social media site but then later resumes use of the site. We analyze a convenience sample of survey data from people who volunteered to stay off Facebook for 99 days but, in some cases, returned before that time. We conduct three separate analyses to triangulate on the phenomenon of reversion: simple quantitative predictors of reversion, factor analysis of adjectives used by respondents to describe their experiences of not using Facebook, and statistical topic analysis of free-text responses. Significant factors predicting either increased or decreased likelihood of reversion include, among others, prior use of Facebook, experiences associated with perceived addiction, issues of social boundary negotiation such as privacy and surveillance, use of other social media, and friends’ reactions to non-use. These findings contribute to the growing literature on technology non-use by demonstrating how social media users negotiate, both with each other and with themselves, among types and degrees of use and non-use.

Full article continued: https://journals.sagepub.com/doi/full/10.1177/2056305115614851

Share this:
Promote yourself or your company
Promote here
Sign up to Newsletter
Find original content from unique creators all around the world and get inspired by our topical weekly newsletter with a personal story from AD Community. Join the Authentic Newsletter here:
Share this:
Start your journey now
Join to our Newsletter
All content found on the authenticdevelopment.io Website, including: text, images, audio, or other formats were created for informational purposes only. The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this Website.

If you think you may have a medical emergency, call your doctor, go to the emergency department, or call 112 or 911 immediately. Reliance on any information provided by authenticdevelopment.io, authenticdevelopment.io employees, contracted writers, contributors, or medical professionals presenting content for publication to Authentic Development is solely at your own risk.
© 2011 - 2020 Authentic Development
Created by BigWay.sk